We live in a fast-paced world, where users expect information to be available online, transactions to be smooth and brands to respond to their needs and complaints as soon as possible. When they experience glitches or long waiting times during any of these processes, they are very likely to leave unsolicited negative feedback on social media. In fact, much more likely than in the case of a positive experience.
And on the internet, nothing remains hidden: news of a scandal can spread like wildfire, both through news sites and social shares. Algorithms are likely to favor negativity and show it to more people in their feeds, simply because that often triggers a higher number of interactions.
You don’t want your brand or company to be at the center of such a reputation crisis. Our newest launch, the Neticle Media Intelligence Live Experience, highlights this fact in an acute but easy-to-understand manner. Just one look at our Net Sentiment Score and Web Opinion Index charts will reveal if the examined brands – prominent telecommunication companies and banks - have had more successes or failures. The displayed data is updated in real-time.