Agencies are often tasked with managing campaigns for all sorts of brands. This was taken into account during the development of Neticle Media Intelligence’s functions as well, which can be highly useful in evaluating the success of different PR campaigns, promotions, or advertisements.
In our new white-paper for agencies, we analyze three successful - but very different - Hungarian campaigns from the past few years, and explain how they achieved what they did. We look at what platforms worked for them, how many people they reached, and what sort of content generated the highest levels of engagement. Last but not least, our sentiment analysis also reveals what sort of emotions dominated the audience’s reactions, and why.