How social listening supports campaign management

One of the many ways in which Neticle Media Intelligence can be useful is evaluating the success of different PR campaigns, promotions, or advertisements. To show you how that can be done, we have selected three highly remarkable campaigns, and collected all of their public mentions from the online space. With our NLP-algorithm, we have analyzed the content of all those mentions – such as social media posts and articles – using several of our key metrics, and Neticle Media Intelligence’s sentiment analysis.