Competitor Analysis with Social Listening
With Neticle Media Intelligence, you can monitor your competitors’ online presence – including their campaigns – in real time, and the collected data will be automatically analyzed for you. This will get you one step (or several steps) ahead of them, because when you plan your campaigns, your decisions will be solid, and data driven. You can choose to visualize the data on more than a hundred different, customizable charts. Let’s see a few typical examples of how they’ll answer your questions.
Monitoring your competitors in the online space is crucial for 3 main reasons
- This is how you will gain extensive industry knowledge. What are hot topics that everyone is talking about? Is there a new approach you can take and are there topics that are ‘so yesterday’?
- You can learn what communication strategies are in use. When it comes to your target audience, what works the best? Do they prefer short video content or informative blogposts? See what generates more engagement and positive reactions.
- You’ll find out about common mistakes competitors make. Avoid these errors without ruining your own online reputation!
Which platforms should you use based on your competitors' experience?
The mention map shows you how many mentions your competitors had on each platform, and whether the mood in those mentions was positive or negative. In this case, you can see that Facebook and forums were unfavorable platforms despite their large mention numbers.
What is it that the audience doesn't like?
Negative key topics reveal the most problematic areas: this is when users were dissatisfied, either with the type of content, or with the service/product they received. Both are very enlightening and are worth checking out because these are the things that you must avoid at all costs! You can always dig down to individual mentions in case you need to see every last detail.
What kind of public image are your competitors building?
Creating a positive image in the press is not easy, but a well-written recommendation on a widely read site can give a huge push to your brand. Social listening will reveal your competitors' PR and CSR activities, too. In the chart above, you can see the online mood in news articles: you can dig down to discover what made journalists give praise to your competitors, and what got them typing on their keyboards in fury. You’ll see the analysis results of every press release, article or blogpost written about them.
Identify opinion leaders!
Who are the biggest advocates for your competitors? Can you find out why they like that certain competitor so much? The chart above shows the most engaging users on Instagram, but you can check who they are on each platform. Can you even try to win them over with your own brand or product?
There is always more...
The questions above are all very important when analyzing your competition in the online space. However, as you can probably already tell, the questions you can ask about competitors are endless, but social listening will give you the answers.
“Neticle Media Intelligence shows us what the web thinks about our brand, our services, our competitors and our industry. Using Neticle we got to hear the feedback from our customers in their voice, and it allows us to see the highest priority areas for improvement in real-time.”
“Neticle has a user-friendly interface, and the staff members are always ready to help with anything. Without a doubt, I give Neticle and the team a score of 10/10. Honestly, I would happily recommend both the team and the tool to anybody.”
“Great support for individual solutions and requirements. Highly accurate sentiment and categorization tools deliver new insights of the state of public opinion on the brand.”