Social listening for the Tourism & Travel Industry

As Tourism and Travel bounces back and changes after international lockdowns, it is becoming increasingly important to track market players and comprehend customer voice. What new trends are being born? What are travellers’ greatest wishes and dream destinations?

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We help travel industry players overcome their challenges


Here you’ll find the most common reasons that drive the members of the travel industry to use an online media analysis tool:


Flawless brand reputation

As a member of the travel & tourism sector, your reputation is essential. Track, measure and manage your brand reputation in online and social media to ensure your brand value and gain loyal customers.

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Competitive analysis of the tourism industry

The travel sector is highly competitive: digital campaigns and projects are happening every month. Be aware of your competitors’ next big steps and the tourism board’s PR activity and learn from the market’s success stories and failures.

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Campaign tracking

Communication and digital campaigns should generate buzz and engagement. Use social listening to measure and compare the performance of your current and previous campaigns or other campaigns aimed at tourists. Consider the performance of location scouts and influencers on social media as well!

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Track your guests’ experience

Your guests are sharing valuable indirect feedback through social media, review sites and application stores. Collect these automatically and learn from them. This will help you understand the reasons behind 1-star or 5-star ratings, too.

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Trending topics

New destinations, leisure activities and expectations appear on the travel market week by week. Follow the trending topics online to predict travel trends ahead of the season!

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Crisis monitoring

An online crisis can happen at lightning speed and can also propel online discussions for a week. Analyse and act on traveller pain points as soon as possible. Be notified about potential crises automatically and in time.

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Our working process



We ask for a short briefing call to learn your current priorities.



Based on the brief, our industry specialists and analysts create the ideal profile you want to monitor (brands, topics, products, campaigns).



Within a week, you have access to comprehensive dashboards and reports on the travel market.

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Learn more about social listening in your industry

How has the sharing economy changed in Germany during 2020?


Find out where Germans decided to spend their vacations and how their decisions affected providers of lodging, such as Airbnb and Vrbo, and how the focus between modes of transportation shifted.

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Norming before performing: the status of e-mobility in Nordic countries

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Renting electric scooters and cars is no longer something that only tourists do when they’re looking for a fun way to discover a new city. Find out about the online perception of the market!

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Vodafone Hungary

“Neticle Media Intelligence shows us what the web thinks about our brand, our services, our competitors and our industry. Using Neticle we got to hear the feedback from our customers in their voice, and it allows us to see the highest priority areas for improvement in real-time.”

Ágnes Gyetvai Social Media Manager


“Neticle has a user-friendly interface, and the staff members are always ready to help with anything. Without a doubt, I give Neticle and the team a score of 10/10. Honestly, I would happily recommend both the team and the tool to anybody.”

Adrienn Orosz External Communication Specialist


“Great support for individual solutions and requirements. Highly accurate sentiment 
and categorization tools deliver new insights of the state of public opinion on the brand.”

Niklas Wiesauer Managing Director, Innovation & Strategy

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Reading about Neticle Media Intelligence is one thing, but we know that the proof is always in the pudding. Book a demo and one of our Insights Managers will contact you as soon as possible. Take the first step towards data-driven decision-making!

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Photo of Péter Szekeres

Péter Szekeres

Co-founder & CEO +36 70 701 6488
Photo of Gabriella Sinka

Gabriella Sinka

Head of Marketing +36 20 527 61 87

41 Leonardo da Vinci street ground floor
Budapest Hungary H-1082

Registered seat:
H-1016 Budapest, Naphegy utca 28. fszt. 2

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Company Details

Neticle Plc.
Billing address: H-1016 Budapest, Naphegy utca 28. fszt. 2
VAT number: 28996752-2-41
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