Social listening for the Tourism & Travel Industry
As Tourism and Travel bounces back and changes after international lockdowns, it is becoming increasingly important to track market players and comprehend customer voice. What new trends are being born? What are travellers’ greatest wishes and dream destinations?
We help travel industry players overcome their challenges
Here you’ll find the most common reasons that drive the members of the travel industry to use an online media analysis tool:
Flawless brand reputation
As a member of the travel & tourism sector, your reputation is essential. Track, measure and manage your brand reputation in online and social media to ensure your brand value and gain loyal customers.
Communication and digital campaigns should generate buzz and engagement. Use social listening to measure and compare the performance of your current and previous campaigns or other campaigns aimed at tourists. Consider the performance of location scouts and influencers on social media as well!
Track your guests’ experience
Your guests are sharing valuable indirect feedback through social media, review sites and application stores. Collect these automatically and learn from them. This will help you understand the reasons behind 1-star or 5-star ratings, too.
New destinations, leisure activities and expectations appear on the travel market week by week. Follow the trending topics online to predict travel trends ahead of the season!
An online crisis can happen at lightning speed and can also propel online discussions for a week. Analyse and act on traveller pain points as soon as possible. Be notified about potential crises automatically and in time.
Our working process
We ask for a short briefing call to learn your current priorities.
Based on the brief, our industry specialists and analysts create the ideal profile you want to monitor (brands, topics, products, campaigns).
Within a week, you have access to comprehensive dashboards and reports on the travel market.
Learn more about social listening in your industry
How has the sharing economy changed in Germany during 2020?
Find out where Germans decided to spend their vacations and how their decisions affected providers of lodging, such as Airbnb and Vrbo, and how the focus between modes of transportation shifted.
“Neticle Media Intelligence shows us what the web thinks about our brand, our services, our competitors and our industry. Using Neticle we got to hear the feedback from our customers in their voice, and it allows us to see the highest priority areas for improvement in real-time.”
“Neticle has a user-friendly interface, and the staff members are always ready to help with anything. Without a doubt, I give Neticle and the team a score of 10/10. Honestly, I would happily recommend both the team and the tool to anybody.”
“Great support for individual solutions and requirements. Highly accurate sentiment and categorization tools deliver new insights of the state of public opinion on the brand.”