Custom labeling in Zurvey.io refers to the ability to manually create and apply customized labels to text data alongside the system's automatic labeling function.
This feature empowers you to categorize and annotate text according to your specific needs and domain expertise, allowing for a more tailored and accurate analysis of textual content. Custom labels can be defined and assigned by Zurvey.io users to better capture nuances, unique insights, or specialized information not covered by the tool's predefined categories. This hybrid approach combines the efficiency of automated labeling with the flexibility and precision of human intervention, enhancing the tool's ability to extract valuable insights from text data.
Let’s look at an example to better understand how custom labels can enrich your data analysis:
Imagine you have a text analysis tool that automatically classifies customer reviews as positive, negative, or neutral based on predefined sentiment categories. However, your business deals with niche products, and some of the standard sentiments do not capture the nuances of your customers' feedback.
In this scenario, custom labeling comes into play. You, as a user, have the ability to create and apply your own custom sentiment labels such as "quirky," "feature-rich," or "eco-friendly." These labels can be manually assigned to specific reviews that don't fit neatly into the standard positive/negative/neutral categories.
For instance, a customer might write a review about your unique product, saying, "This is the quirkiest gadget I've ever seen!" The system might not categorize it as anything but give it an overall positive sentiment, however you can manually assign the "quirky" custom label to better capture the sentiment expressed in the review.
By incorporating custom labels alongside the automated sentiment analysis, you can provide a more accurate and context-aware understanding of customer sentiments and the topics brought-up by clients, making it easier to identify trends, make improvements, and tailor your products or services to meet your niche market's specific needs.