There are four types of automated email notifications.
1. Newsletters
Newsletters send the mentions for chosen keywords to the recipients on a daily/weekly/biweekly/monthly basis. The same filtering options are available as for graphs (read about basic and advanced filtering options here).
For example: we can create a daily newsletter that only displays social media mentions from the past 24 hours, but also excludes own channel mentions (own Facebook mentions for example) while keeping everything else.
We also have breaking news as a subcategory within newsletters - this is a daily newsletter that includes news mentions only, and sends you the new article and frontpage mentions every hour. Ideal for current/hot topics if you want to stay updated on the freshest news regarding any situation online.
Important note: In simple newsletters, more than one keyword can be applied, and there is no limit to how many mentions can appear in them (however, the display within your email inbox might change based on your provider and the length of the email you receive). You can review the full notification in a new browser tab if you click on the “full notification” button within the email you received from us. This is something we advise you to do in case you received more than 100 mentions in one newsletter, as this many cannot be displayed in the email itself.
There is also an option to send out newsletters even if there were no mentions for the chosen settings. You can find this as “Send on 0 mentions as well”.
Display settings: Next to the mentions, you can choose to display summary graphs, simple charts and insights in any newsletter. There is also an option to add and/or remove metadata from these emails, such as: reach, interaction data, URLs, recognized labels, the mentions’ title, and the thumbnails (if applicable).
Newsletters can also have the mentions (and, if set up, charts and insights) attached to them in Word, Excel or PDF format, that can be downloaded from the emails.
2. Enterprise newsletters
Enterprise newsletters (or C-level newsletters) send out the most important mentions to the chosen email addresses on a daily/weekly/monthly basis.
These types of newsletters have all the settings of simple newsletters available (the same attachments & display options), but they differ in the following ways:
- They can have sections set up within the email, grouping the mentions based on keywords, source types or any other filtering category. For example, there can be a section for social media mentions for all keywords, and another section for news mentions, for the same keywords.
One newsletter can have up to 10 sections, and one section can show a maximum of 20 mentions.
- Each section has a maximum number of mentions it can display. This is due to the fact that enterprise newsletters use a scoring system called the importance score. Based on this, only the most important mentions get highlighted in each section. In case you want to read more on the importance score, visit this page.
- Enterprise newsletters can display header images: one main image at the top of the email, and one at the top of each section set up within the newsletter.
3. Alerts
When triggered, alerts send the mentions/KPIs for a chosen keyword to the recipients. The same filtering options are available here as for graphs (basic and advanced filtering options). Triggers can be the following:
- Every new mention
- Every new news mention
- Every new social media mention
- Interaction number rise
- Mention number rise
- Mention with high comment number
- Mention with high interactions
- Mention with high reach
- Every new negative/very negative mention
- Every new positive mention
- Every new Facebook post
- Reach rise
- Reputation (WOI) fall
- Reputation (WOI) rise
- Trending author
- Trending thread
- Trending topic
- Trending website
All of these presets can be further filtered using any of the filtering options. For example, you could use the “Very negative mention” alert for Facebook only, or the “Reputation fall” when it comes from a specific URL only (a specific news portal, for example).
Important note: The same alert can be sent to unlimited people, however, only one keyword can be set for one alert. In case you want to have the same alert for multiple keywords, they have to be set up separately.
4. PDF reports
PDF reports send the report view’s PDF export for chosen keywords to the recipients on a daily/weekly/biweekly/monthly basis. Contrary to newsletters and alerts, PDF reports don’t use keywords to decide which mention will be sent in the email. Instead, they use the whole report view (any of the ones created in the profile), and send the report’s charts in the email (and as an attachment as well). So in order to have the desired PDF report, you first need to create a report view with the necessary charts and settings, and save that report. The notification goes out based on the saved version of a report.
PDF notifications can have insights displayed in them, and the mentions included in the report can be attached to the email as well.
Important note: You can change the report view the PDF notification is using and it won’t affect the email you’ll receive. However, once there are any changes saved on the report view, the notification itself will change as well automatically.