Halloween sells: a story of spooky & successful retail campaigns
Is Halloween your favorite time of year? If you’re sad it’s over, we’ve got something for you: this is how successful retailers across eight European countries approached the holiday.
Neticle Media Intelligence Blog
News, social listening trends and everything in between
5 min.
Zsófia Antal
How strong is Hungary digitally? We’ve created the country’s Digital Index
How much do Hungarians use the internet and in what ways does it influence different areas of everyday life? We’ve also compared the country with two of its neighbors, Austria and Romania, to see the Index in a regional context and understand differences.
8 min.
Zsófia Antal
Rings vs Dragons: who ruled them all?
Prequels and spinoffs are more popular nowadays than ever, and while it’s easy to see why creators want to expand already well-loved universes and storylines, it’s often a risky business to do it. Did the newest ones nail it and live up to the hugely successful originals? We’ve gathered what European fans think.
1 min.
Zsófia Antal
Deep diving into the online perception of air travel
On occasion of this year's Travel & Smart Cities Expo in Vienna, we entered a collaboration with ZYTLYN and Plug and Play to create an ebook on the changing perception of air travel. You can read the material now if you want to know how air travel trends in the DACH region changed from before the pandemic struck to now.
4 min.
Zsófia Antal
The fintech revolution creates intense competition
One of the most useful ways you can benefit from social listening is competitor analysis. Let’s see how that works through examples from neobanks in the Nordic region!
4 min.
Zsófia Antal
Why you should track your product releases with social listening
Apple released the new iPhone 14 on the 16th of September, 2022, while the iOS 16 launched on the 12th. Let’s see what social listening data from the DACH region tells us about their success, and how marketers can also benefit from such an analysis.
5 min.
Zsófia Antal
Campaign evaluation made easy by social listening
Running a promotion, launching a new project or a new marketing campaign is always a time of hope and risk, with wins and/or learning points along the way. But you need good tools to get to the bottom of the matter and track KPIs. Through the example of Deutsche Bahn’s famous 9-Euro-Ticket, we’ll show you what social listening can do!
6 min.
Zsófia Antal
Fireworks are beautiful, but are they worth it? Here’s what Hungary thinks
Budapest’s fireworks are the largest in Europe. The only thing larger than them are the scandals around them…
6 min.
Zsófia Antal
Is it time for us to do our holiday shopping in the metaverse?
We have examined what the future of virtual reality might look like, and whether Hungarians are ready to take care of their daily shopping needs with a pair of VR goggles on their heads, paying from their crypto wallets.
4 min.
Zoom in on the content that matters most with our new filters
The internet is a noisy place, and on top of that, the content you need is often scattered across multiple platforms. We have refined our Media Intelligence solution to make it even easier to give precise answers to your questions about your brand or researched topic.
