5+1 Consumer Behavior Trends that Changed in 2021

The fundament of a customer journey strategy is not only knowing how customers act but analyzing how satisfied they are with the outcome. A plan must include primary research and an evaluation process as well – no matter if it is a live or a virtual experience. There are sophisticated tools to help marketers and analysts throughout these processes. Neticle’s upcoming webinar focuses on demonstrating the changes of customer needs and what trends can be identified in them based on 2021’s social listening data. We can already tell that it is all about the experience.

Even though customers manage 43% of monthly retail purchases online, studies show more than 90% of consumers simply miss in-person buying.

How did this huge shift in such a short time affect customer choice and needs? And how do they think about the changes that retailers introduced in the past months? The webinar is built around this topic, explained through real-life examples of the retail sector. To deliver the answers, media intelligence company Neticle scrutinized the Voice of the Customer from the web. With the methodology of social listening, the company collected more than 60 000 relevant mentions from the past quarters, analyzed them from quantitative and qualitative aspects.

The key questions of the discussion:

• According to the reviews – what makes a good shopping smartphone app?
• Based on customer feedback – what are the best and worst practices to create a comfortable store environment for in-person shopping?
• How to stay on top of communication during a crisis?
• What are consumers looking for when they are browsing in a webshop or in the stores?

The hosts of the event are Neticle’s Media Intelligence specialists, who oversee the online reputation of prominent regional retailers:

• Ádám Gulyás, Head of Media Intelligence Sales
• Sarolta Bessenyei-Henter, Media Intelligence Account Executive

• Date: Tuesday, 21 September 2021, 4PM (CET)
• Language of the webinar: English
• Duration: 40 minutes + QnA
• Platform: Zoom – unique links will be shared in email after registration

See you at the webinar.

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