Green Challenges of the FMCG Industry
webinar
Michel Henss, Neticle's CRO, will show how his Customer Facing teams are using insights gathered with Media Intelligence Tools help to find new business and upsell opportunities - and how this can be applied in FMCG.
Consumer mindset and habits are changing. One of the biggest challenges of the industry became reacting to these new trends. Collecting and processing data, staying up to date in the social media, maintaining high-level customer experience for online shopping, while providing sustainable products.
Social listening helps to solve these challenges. It takes brands closer to their audience, understanding better what they need from their products and how they think about them.
To give a 360-degree picture about the current dynamics of the FMCG industry, we completed research with Neticle Media Intelligence using Natural Language Processing.
Main topics of the webinar:
- Veganuary – How engaging was the topic in the past period?
- Disrupting the food market – Innovations and Alternatives
- Sustainability in the shadow of online shopping
- The reputation of healthy and environment-friendly sortiments
Panelists:
- Michel Henß, Chief Revenue Officer @ Neticle
- Zsolt Sipos, Head of Strategic Partnerships @ Neticle
Date: 23 February 2022, 4:00pm (CET)
Where: Zoom webinar – links will be distributed after registration
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