Marketing and communications teams work to tell their stories on social media, connect with their audience, and reach those who benefit most from the products and services in question. In some cases, this involves tremendous amount of content production, in others, it's more about reputation management. Either way, to be successful in realizing these goals, teams can largely benefit from investing into a social listening tool, and adjusting messages and strategies based on the insight it gives them.

It provides vital insights for the 2023 strategy planning as well. A thorough data system is essential to understand, which channels and activities are the most successful in engaging with clients. Based on this data, marketers can plan confidently define the foundations of next year's marketing plan and budget.

We’ll lift the veil on how automated text analytics solutions make everyday work more efficient and how it solves frustrating challenges of enterprises, such as

• forecast for the 2023 social media trends
• how marketing automations can improve ROI of campaigns
• understanding the Voice of the Customer and turning these insights into business decisions
• collect, analyse, and distribute client feedback internally
• smart tools to smoothen the end-of-the-year reporting