Top Trends of The 2021 Holiday Sales Spike
webinar
Social commerce, Buy Now, Pay Later and Green Friday
One of the biggest trends in ecommerce since its explosion in 2020 has been the surge in platforms offering social shopping. Even more customers are expected to make purchases through them this year, and it is not too late to hop on the train and open this lane to your clients, too. With our latest research, we analysed how brands should implement social selling in their strategy.
The webinar mainly focuses on this: what were the trends of 2021, that we can still rely on in 2022?
Besides social selling, Buy Now, Pay Later applications are also up-and-coming. While many credit card companies kept credit limits low in the uncertain economic situation, this gave way to a new form of installment payments: the ‘Buy Now, Pay Later’ applications. Popularity (and availability) of these exploded in many countries, and the expansion is still far from over.
The last aspect to be presented at the webinar is sustainability - something one shouldn't avoid when talking about current trends and shopping. Eco-conscious voices have been becoming louder for the past few years, drawing attention to the unsustainable amount of unnecessary consumption, and urging everyone to think twice about whether they actually need that thing that they are about to drop into their carts at 30% off.
Key questions of the webinar
- What growth can we expect from social shopping and how to include it in the marketing strategy
- How brands can benefit from Buy Now, Pay Later instalments
- What customers actually want when they talk about sustainable shopping
Panelists
- Sarolta Bessenyei-Henter, Media Intelligence Specialist @ Neticle
- Ádám Gulyás, Head of Neticle Media Intelligence Sales
The language of the webinar is English.
Date
4:00pm CET, Wednesday, 26 January 2022
Duration
40 minutes + QnA
Channel
Zoom - link sent after registration
