The birth of online sentiment analysis in Albania

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Our newest case study explains how the collaboration of Neticle and OTP Bank Albania opened the door for any Albanian company to harness the power of social listening. They teamed up through the OTP Startup Partner Program, which channels vital innovation into the life of OTP Bank, because OTP Bank Albania wanted to get to know the voice of the customer and improve their PR and marketing strategy. They had had an offline partner for media monitoring, but no online activity had been analysed before, though the online world of Albania is as rich in insights as any country’s.


Previously, there had been no automatic text analytics solutions available for Albanian, that is considered a niche language. Neticle solved the issue within two months, and now analyses a million pieces of online content every month. Read the case study to find out about the process and its important milestones, as well as the results that are now attainable for any other Albanian company or organisation, too.


Read the case study  



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Péter Szekeres

Co-founder & CEO +36 70 701 6488
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Gabriella Sinka

Head of Marketing +36 20 527 61 87

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