The consumer crisis as seen through online and market data
A data-driven study by Fourfourlab & Neticle
Overview
In their joint research, Fourfourlab and Neticle wanted to understand how inflation and the current economic crisis affect consumer habits.
Neticle examined the topic through public online content, and then, based on Neticle’s results, Fourfourlab went on to focus on new car purchases, weighing the different factors of the car market.
"We have been analyzing textual data for 12 years now, and we know that countless lessons can be learned from public data. Continuous insight-driven thinking is our goal, which provides a stable handle in times of crisis."

Péter Szekeres
CEO & Co-founder
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Neticle is one of the fastest-growing B2B SaaS startups in Hungary, providing text analytics solutions for enterprises in more than 30 languages globally. The company’s products boost business decisions: Neticle Media Intelligence can show companies what the web thinks of their brand and products; and Zurvey.io is a Customer Experience Data Platform able to automatically analyze thousands of textual data pieces, like open-ended survey responses or product reviews. The engines of these systems are the Text Analysis API and the Data API which can be easily integrated into companies' own platforms.
“If something cannot be measured, it can still be calculated” – say Fourfourlab’s two founders, Imre Vernyik and Viktor Varga. Fourfourlab helps medium and large enterprises become more effective in their business and marketing, analyzing the past using data-driven methods and giving calculated advice for the future. They’ve created their own analytic methodology and visualization, with which they’re saying: “Clarity above all!”