90 Days of Insights to Prove: Digitalisation is The Way to Go

Overview

Throughout the spring of 2020, Neticle kept researching topics related to the then new COVID-19 pandemic with their social listening tool. During the research, the first traces of the digitalisation trend - that undoubtedly arose on the heels of restrictions - were discovered. Evidently, almost nobody can now avoid digitalising at least some of their services, but the unexpected situation did not have the same effect on all sectors. This digital transformation ebook talks about retail, esports and marketing in detail.

Challenge

How do you keep your audience engaged and your customers happy, when suddenly everything is uncertain, most stores are closed and meeting in person is impossible? This is the “tiny” challenge we all had to face in 2020...it was hard on everyone, but there are lessons hidden in the failures as well.

Read the digitalisation ebook if you want to know...

• which sectors were the winners of the early COVID-era and why;
• what were the main complaints of customers who were caught in the uncertainty between old trends and new ones;
• which methods worked best for those who managed to maintain an engaged customer base, or even grow their audience.