Social listening-based communication in higher education
case study
The cooperation of the University of Szeged and Neticle
Overview
Data provided by Neticle has played an important role in the communication strategy of the University of Szeged for years. In our case study we present how one can successfully use insights from social media and online news in higher education brand building.
You can learn:
- why those employed in higher education must also consciously work on creating a brand with great reputation,
- how social listening works with Neticle,
- what a report typically contains and how our consultation service complements it,
- about the typical characteristics of social listening for higher education brands,
- how results can be incorporated into brand strategy, step by step.
Get the case study
Neticle is a startup company offering automatic text analytic solutions, with their proprietary Natural Language Processing algorithm. One of their main products is a social listening software called Neticle Media Intelligence, that can collect the public online mentions of any brand or product. They create detailed analyses of the mentions, showing main topics, entities and emotions, visualizing results on easy-to-understand charts.
The International Affairs and Public Relations Directorate of SZTE handles the coordination of tasks related to the uniform appearance and communication of the university, as well as marketing and PR activities. The strategic use of social listening results is thus a particularly important activity for them.
