--- title: NMI - Veganuary in the Social Media description: To assess the momentum of Veganuary 2022, and to see which brands had the most success related to the campaign, Neticle has analysed the opinion of the web. image: https://neticle.com/hubfs/Screenshot%202022-02-28%20at%2014.29.42.png --- # How a green challenge turned into a great FMCG campaign: Veganuary White-paper **Overview** Veganuary is an annual challenge to try the vegan diet and lifestyle for (at least) a month. It was originally started in 2014 by a non-profit organization in the UK, but it has since become a known movement almost all over the world, popularized also by vegan brands, influencers, and advocates of protecting the environment.   **Challenge** To assess the momentum of Veganuary 2022, and to see which brands had the most success related to the campaign, Neticle has collected the public posts, comments, articles, and videos where the relevant hashtag was used in four countries: Austria, Hungary, Poland, and Switzerland.   Using [Natural Language Processing](https://neticle.com/mediaintelligence/en/features-of-neticle-media-intelligence#text-analysis-methodology), Neticle’s algorithm performed meticulous topic and sentiment analysis on all the collected text. We’ll go through the results with the help of the [many charts that Neticle Media Intelligence provides](https://neticle.com/mediaintelligence/en/features-of-neticle-media-intelligence#visualisation).  **Read this social listening case study if you want to know...** - what content **internet users engage with the most** on social media platforms; - which **communication strategies** worked the best; - how **FMCG companies can learn from the Voice of the Customer**.   ![veganuary](https://neticle.com/hs-fs/hubfs/veganuary.gif?width=500&name=veganuary.gif "veganuary") ### Download white-paper Get yourself a copy of this document, dive into the insights and enjoy the world of automated social listening. ### Get in touch [![Book a demo](https://no-cache.hubspot.com/cta/default/3856436/39e42c3b-dfc9-422b-aa5f-eec2ba33b55c.png)](https://cta-redirect.hubspot.com/cta/redirect/3856436/39e42c3b-dfc9-422b-aa5f-eec2ba33b55c) Check our newsletter Address: H-1016 Budapest Apt. #2 ground floor, 28 Naphegy Street Billing address: H-1016 Budapest Apt. #2 ground floor, 28 Naphegy Street - [** ](https://www.facebook.com/neticle/?fref=ts) - [** ](https://twitter.com/neticlelabs) - [** ](https://www.youtube.com/channel/UCP1ZgG7ERCVBjLDy0aruXsg) - [** ](https://www.linkedin.com/company/2613323) - [** ](https://www.instagram.com/neticle/) ![Photo of Péter Szekeres](https://neticle.com/hubfs/team/small/petyo.png) Péter Szekeres Co-founder & CEO [peter.szekeres@neticle.com](mailto:peter.szekeres@neticle.com) +36 70 701 6488 Address: 41 Leonardo da Vinci street ground floor Budapest Hungary H-1082 Registered seat: H-1016 Budapest, Naphegy utca 28. fszt. 2 - [** ](https://www.facebook.com/neticle/?fref=ts) - [** ](https://twitter.com/neticlelabs) - [** ](https://www.youtube.com/channel/UCP1ZgG7ERCVBjLDy0aruXsg) - [** ](https://www.linkedin.com/company/2613323) - [** ](https://www.instagram.com/neticle/) ##### [![Neticle Logo](https://neticle.com/hubfs/neticle_w.svg) Neticle](https://neticle.com/) Products - ![Neticle Media Intelligence Logo](https://neticle.com/hs-fs/hubfs/nmi_128.png?width=30&name=nmi_128.png) [Neticle Media Intelligence](https://neticle.com/mediaintelligence/) - ![Zurvey.io Logo](https://neticle.com/hubfs/logos/zurvey_symbol.svg) [Zurvey.io](https://zurvey.io) - ![Neticle Text Analysis API Logo](https://neticle.com/hubfs/logos/text.svg) [Neticle Text Analysis API](https://neticle.com/textanalysisapi/) - ![Neticle Data API Logo](https://neticle.com/hubfs/logos/data.svg) [Neticle Data API](https://data.neticle.com/documentation) Neticle Media Intelligence - [Features](https://neticle.com/mediaintelligence/en/features-of-neticle-media-intelligence) - [FAQ](https://neticle.com/mediaintelligence/en/faq) - [Case studies](https://neticle.com/mediaintelligence/en/case-studies) - [Events and on-demand webinars](https://neticle.com/mediaintelligence/en/events-webinars) - [Guide to social listening](https://neticle.com/mediaintelligence/en/social-listening) - [Live Experience](https://neticle.com/mediaintelligence/en/experience-neticle-media-intelligence) - [Partner with us](https://neticle.com/mediaintelligence/en/partner-with-us) - [Compare Neticle to others](https://neticle.com/mediaintelligence/en/compare-neticle-to-others) - [Competitor Analysis with Social Listening](https://neticle.com/mediaintelligence/en/competitor-analysis) - [Getting Started](https://neticle.com/mediaintelligence/en/get-started-with-social-listening) - [Next Level Social Listening](https://neticle.com/mediaintelligence/en/next-level-social-listening) - [Blog](https://neticle.com/mediaintelligence/en/blog) Industries - [Banking ](https://neticle.com/mediaintelligence/en/banking-industry) - [Retail ](https://neticle.com/mediaintelligence/en/retail-industry) - [Insurance ](https://neticle.com/mediaintelligence/en/insurance) - [Telecommunications ](https://neticle.com/mediaintelligence/en/telecommunications) - [Health ](https://neticle.com/mediaintelligence/en/health) - [Agency ](https://neticle.com/mediaintelligence/en/agencies) - [Tourism ](https://neticle.com/mediaintelligence/en/tourism) Company Details Neticle Plc. 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