From fun to educational: what do we like about the DACH region’s favourite influencers?

Case Study


The popularity of influencers on social media is unbroken, but the ways in which top influencers present themselves and what kind of content they put out is always changing, and it certainly has during the past, pandemic-stricken months.

With the help of Neticle Media Intelligence, we have decided to look at the activity of the DACH region’s top influencers from the beginning of 2021, to discover what kind of content has been popular and if the influencers themselves have changed the direction in which they were going.


Who's on the podium?

  • Austria: Johannes Bartl, Stephanie Davis, Lisa-Marie Schiffner
  • Germany: Lena & Lisa Mantler, Pia Würtzbach and Bibi's Beauty Palace
  • Switzerland: Dean Schneider, Loredana, Kristina Bazan



We know that nobody can resist a peek behind the curtains. But what were the key topics in the past months to generate millions of reactions to the top influencers of the DACH region?

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Péter Szekeres

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Gabriella Sinka

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