Where did most retailers fail in 2020?

Posted on 1 min.

What are the key drivers behind negative reviews? How could companies learn or even benefit from them? Neticle’s analyst team checked 2020’s social listening data in the retail industry and now we are going to share the key takeaways with you.

In general, every 10th satisfied customer leaves positive feedback, but more than half of customers share their bad experiences using low-star ratings. During the past year, digital activities grew exponentially, meaning that in most cases online platforms became the primary channels to interact for clients and companies.

But how did retailers perform in this scene? Intelligent text analysis company Neticle scrutinised the communication of prominent e-commerce retailers from the DACH and CEE region to share the best and worst practices with you in the following topics.

  • What caused peak events in 2020?
  • Why you should not neglect customer feedback
  • Grow big, fall big - winners and losers of seasonal campaigns
  • Change of messaging during the “pandemic era” communication
  • Tips to find the tone that fits your audience
 

Panelist:
Sorin Jianu, Regional Insights Manager
Peter Katona, Analyst

The language of the webinar is English.
Duration: 40 minutes + QnA


Hope to see you join.


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Péter Szekeres

Co-founder & CEO peter.szekeres@neticle.com +36 70 701 6488
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Michel Henss

Head of Client Services michel.henss@neticle.com +36 30 562 37 58
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Gabriella Sinka

Head of Marketing gabriella.sinka@neticle.com +36 20 527 61 87

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