Social listening for Retail
Our analysts have been working with retail companies for ten years: food retailers, electronics retailers, drug stores, clothing and furniture stores. We understand how retail companies must gauge the needs of their customers and observe other market participants through online media monitoring in real time, in order to be more competitive.
Advantages of media monitoring for the retail industry
Both online and traditional retailers use our social listening tool to master their daily challenges. This is why it is of special importance to them:
We know from our own experience how fiercely competitive the retail industry is: digital campaigns and projects are changing every week. With our online media monitoring software, you can monitor and analyse all of the competition's campaigns in real time, so you are one step ahead of them and can plan your campaigns accordingly.
Impeccable brand reputation
It’s a well-known fact that great brand reputation leads to loyal customers and an increased brand value. With social listening you can measure, monitor and analyse your brand reputation in social networks and online media in real time - don’t underestimate the importance of these.
Enhanced shopping experience
Online and offline shopping processes in retail must be designed as a pleasant experience for the customer. If you manage to achieve this, a long-term relationship can arise: loyal customers regularly visit the retailer's store(s) or online shop. In order to optimise shopping experience, customer feedback is important and valuable, and it can come from social media, review sites, app stores and much more. With Neticle Media Intelligence, it’s all automatically collected and visualised for you on our dashboard.
Experienced players in retail know how important it is to identify and set new trends early - because there is enormous sales potential here. With Neticle Media Intelligence, you can follow trending topics online and ensure you are one of the first to bring important trends and innovative products to market.
Do you have nightmares about missing out on an online crisis? Not with Neticle! Our tool monitors all online events in real time and informs you immediately of problematic online discussions concerning your brand. This means you can react at lightning speed and get involved in good time to defuse any crisis quickly.
In order to set up your individual social listening dashboard, we would first like to better understand your specific needs and priorities in retail.
On the basis of a short conversation, our industry experts will set up your ideal profile, which automatically monitors all of the brands, products, conversation topics and marketing campaigns you want.
“Neticle Media Intelligence shows us what the web thinks about our brand, our services, our competitors and our industry. Using Neticle we got to hear the feedback from our customers in their voice, and it allows us to see the highest priority areas for improvement in real-time.”
“Neticle has a user-friendly interface, and the staff members are always ready to help with anything. Without a doubt, I give Neticle and the team a score of 10/10. Honestly, I would happily recommend both the team and the tool to anybody.”
“Great support for individual solutions and requirements. Highly accurate sentiment and categorization tools deliver new insights of the state of public opinion on the brand.”