
Neticle Media Intelligence Blog
News, social listening trends and everything in between


Global giants put to the test: how Apple, Microsoft and Samsung measure up
Does the online opinion of users reflect the international value of a brand? Can local marketers lean back if their brand is popular overall? We’ve got these questions answered using the power of social listening.

The Germans’ new Wonderwall is a Giant form the darts world
The PDC Darts World Championship has just concluded, and both British and German audiences were overjoyed with how it played out. Read the story that our online data tells about the sports event!

Dreamers, Winners, Losers and Boycotters of #Qatar2022
Neticle’s analysis reveals which fans were the most delighted and who were left disappointed, as well as the popular players and notions related to the games.

The collapse of FTX and the power of Twitter
History’s biggest cryptocurrency scandal has just played out in front of our eyes: we had to harness the power of social listening to better understand how events unfolded. Follow along for a thorough analysis.

Greenwashing or real change? COP27 opinions analyzed
Here’s what Europeans have said online about the UN’s largest climate conference, COP27. From skeptical to hopeful, we show you all.

The Return of Sziget Festival – did it live up to the hype?
See Sziget Festival’s online reputation in an international comparison, through the lens of Neticle’s expert analysts.

Halloween sells: a story of spooky & successful retail campaigns
Is Halloween your favorite time of year? If you’re sad it’s over, we’ve got something for you: this is how successful retailers across eight European countries approached the holiday.

How strong is Hungary digitally? We’ve created the country’s Digital Index
How much do Hungarians use the internet and in what ways does it influence different areas of everyday life? We’ve also compared the country with two of its neighbors, Austria and Romania, to see the Index in a regional context and understand differences.

Rings vs Dragons: who ruled them all?
Prequels and spinoffs are more popular nowadays than ever, and while it’s easy to see why creators want to expand already well-loved universes and storylines, it’s often a risky business to do it. Did the newest ones nail it and live up to the hugely successful originals? We’ve gathered what European fans think.