News, social listening trends and everything in between
How much do Hungarians use the internet and in what ways does it influence different areas of everyday life? We’ve also compared the country with two of its neighbors, Austria and Romania, to see the Index in a regional context and understand differences.
Prequels and spinoffs are more popular nowadays than ever, and while it’s easy to see why creators want to expand already well-loved universes and storylines, it’s often a risky business to do it. Did the newest ones nail it and live up to the hugely successful originals? We’ve gathered what European fans think.
On occasion of this year's Travel & Smart Cities Expo in Vienna, we entered a collaboration with ZYTLYN and Plug and Play to create an ebook on the changing perception of air travel. You can read the material now if you want to know how air travel trends in the DACH region changed from before the pandemic struck to now.
One of the most useful ways you can benefit from social listening is competitor analysis. Let’s see how that works through examples from neobanks in the Nordic region!
Apple released the new iPhone 14 on the 16th of September, 2022, while the iOS 16 launched on the 12th. Let’s see what social listening data from the DACH region tells us about their success, and how marketers can also benefit from such an analysis.
Running a promotion, launching a new project or a new marketing campaign is always a time of hope and risk, with wins and/or learning points along the way. But you need good tools to get to the bottom of the matter and track KPIs. Through the example of Deutsche Bahn’s famous 9-Euro-Ticket, we’ll show you what social listening can do!
Budapest’s fireworks are the largest in Europe. The only thing larger than them are the scandals around them…
We have examined what the future of virtual reality might look like, and whether Hungarians are ready to take care of their daily shopping needs with a pair of VR goggles on their heads, paying from their crypto wallets.
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