Keep your audience engaged with Neticle's new charts
Do you want to see the effects of an ongoing social campaign, or compare the activity of different Facebook pages? Are you curious to know exactly which of your posts were the most effective? Now you can do all that and more with the help of Neticle’s freshly released charts.
It’s almost spring and – riding on the wave of January’s three new reach and interaction charts – we have now added seven more charts to Neticle Media Intelligence’s arsenal. They are intended to help answer all your questions about your and your competitors’ popularity on social media.
To give you a better understanding of what the new charts can do, we’re going to be looking at Coca-Cola’s and Pepsi’s data from the past six months on the Hungarian internet.
Where and how much did people interact with your content?
You can follow the daily amount of interactions cumulated from all over the web, or separately for each online platform. Interactions tracked by Neticle include likes, shares, comments, dislikes, favourites and even retweets.
When we look at these two charts, it becomes clear that Pepsi’s interaction peaks were all due to Twitter activity, while Coca-Cola’s successes mostly happened over on Facebook.
Take notice of what truly moved people
You can also slice the data along the types of interaction: we now have a separate chart for the daily number of likes (YouTube, Facebook & Instagram likes and Twitter favs) and one for the daily number of shares (retweets and Facebook shares). Both of these, and also the cumulated number of interactions can be visualized either as a line or a column chart.
An American tweet of a joke mentioning Pepsi had lots of retweets in Hungary as well, that’s what caused the exceptionally high share number back in September. However, Coca-Cola’s quick and funny reproach to a fat shaming scandal in Hungary lead to a very large number of likes this January.
See the most engaging posts about your brand
Directly from Neticle Media Intelligence, you can now discover the top five most effective posts that were written related to your brand, and compare them to those of your competitors. The chart can separately show content from each platform or your own pages within a platform.
This is useful material for getting inspired when planning a new campaign, so that you can also take the top-performing posts of your competitors into consideration.
Which platforms do you need to start using?
If you see users interacting and being deeply engaged on platforms where your brand is not present yet, you might consider creating accounts there, so that you can take better control of the conversation.