THE COMMUNICATION CHALLENGES OF BANKING INDUSTRY
These are the common cases in banking that drive them to use an online media analysis tool:
Monitoring the user experience regarding online bank and application is crucial for digital transformation strategy, but collecting online reviews manually is difficult and time-consuming
Brand managers need a platform that shows analyses of competitors’ online presence
PR and customer support teams can benefit from the real-time monitoring of every press content, social media posts and comments written about the bank
ANALYSIS METHOD AND IMPLEMENTATION
First, companies send us short briefs about their issues. This is followed by a consultation between them and one of our industry specialists.
Together we create an extended brief so our analysis team will know what the company wants to monitor (their own online presence or their competitors’, product names, specific topics etc.). Then the team creates the keywords accordingly.
Within max. 2 weeks, our new clients can already see and access comprehensive analyses about the keywords they defined.
DIRECT BENEFITS OF NETICLE MEDIA INTELLIGENCE
Track your clients’ online banking experience
Our charts will reveal the pain points and advantageous features of your banking portal or application, based on the public posts, comments or reviews coming from your users. You will see what you need to improve for better user experience and what features are so popular that you can build advertisement messages on them. These insights will drive strategy and communication decisions as well as help define a unique selling point for your banking product.
Get to know everything about your competitors
Understanding your country’s banking landscape is essential. A big part of this discovery is monitoring their reputation. You can see every important metrics and insight about their online presence on our dashboard, get a comprehensive competitor analysis from our experts or get immediate alerts when discussions about rival companies are on the rise. These features also help you understand your own position on the market, compared to theirs.
Engage with your clients real-time
We all know people tend to be overly judgemental when it comes to bank malfunctions like poor customer service or system errors. It is their money on the line, after all. Don’t worry, the dashboard of Neticle Media Intelligence will show you the frequent and outrageous complaints and problems on social media, news sites, blogs and forums. The system will analyse them the moment they are published so the results will help you deal with them quickly and efficiently.
Is Neticle Media Intelligence something you were looking for? Then contact us to get access
Let us help you boost your clients’ satisfaction.
Send us a request and we will get in touch with you soon.