Retail industry

Retailers usually reach out to us with the following issues

Their communications teams can’t read or monitor every medium and social media platform where users might write about them

They get lots of criticism online and they want to see when the negative comments are getting so big attention that they have to interfere

They want to see how their advertising campaigns succeed in the press and social media

How it works

Briefing

We ask for short briefs from our clients’ issues as a start.

Analysis

Based on the brief, our industry specialists and analysts create the keywords the companies want to monitor (brands, topics, products).

Results

Within 2 weeks, our new clients have access to comprehensive analyses about the keywords.

Benefits

Enhance shopping experience in real-time

Get immediate alerts about the questions and complaints your customers address to you on social media. Our visualized charts will help you decide what the most important issues are and which ones you should respond to ASAP. This way you can improve their shopping experience and build a strong relationship with your customer base.

Track consumer behaviour

Monitor the voice of the customer and your target group’s opinion about various topics regarding your brand and market. Discover the latest trends in consumer habits and see what products people like to purchase recently. Moreover, thanks to social listening, you can get a glimpse of fashion before anyone else and become a trendsetter in merchandising.

Measure how your campaign performs

Our advanced charts can show you the engagement rate of your campaign and get you a thorough analysis on the reception of it. What messages could your audience identify with well and what were the ones that couldn’t really exceed your customers’ expectations? You will get to know all the results and the reasons behind it without having to read every connecting article, post or comment.